Launch playbook
The fourth AI launch checklist nobody asked for
Every modern AI launch needs the same ingredients: a bold claim, a gradient, three numbers, and a chatbot that says yes to everything. This checklist keeps the parody honest.
1. Lead with a promise nobody can measure
The homepage should announce an outcome that sounds transformational and conveniently avoids any concrete proof.
If the claim can be summarized in one breath, make it bigger, blurrier, and more self-assured.
2. Stack social proof like furniture
Add testimonials, badges, and partner logos until the page feels like it has been trusted by several invisible committees.
The goal is not truth. The goal is perceived inevitability.
3. End with a button
The final CTA should imply progress even when the only thing that happens is a mock interaction and a tiny confidence boost.
That is enough to make the landing page feel complete.