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UX theater

Why every SaaS needs a cookie banner now

No glossy SaaS site is complete without a privacy surface that politely interrupts the experience and reminds everyone that compliance is a mood.

May 20263 min read

Consent as set dressing

The banner does not need to do much. It only needs to exist in the right corner with enough contrast to suggest responsibility.

Use friendly language, a big confirm button, and just enough seriousness to keep the illusion stable.

The more options, the more credible

A manage-preferences button implies complexity. Complexity implies systems. Systems imply value.

That is the whole trick, and it works disturbingly well.

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